Our Services

Growth Strategy

Daymark provides clients that are actively seeking meaningful top-line growth with data-driven and actionable advisory services to help them better understand their market opportunities and develop growth strategies.

Transaction Support

Daymark supports client decision making for transactions including market due diligence, acquisition screening, and sell-side diligence.

Strategic Services

Daymark supports client efforts to analyze internal performance and market positioning including the identification of specific areas of improvement including sales force / marketing effectiveness, company performance, and competitive comparisons.

Sailing

Growth Strategy

Typical engagements address the following questions:

 

New Product / Services Introductions

  • What is the (quantifiable) market demand / opportunity for new products / services? 

  • What is the roadmap to a successful market introduction?  Who are the key decision makers and what drives the purchasing decision?  What is required to succeed?

  • Who currently serves the market(s)?  What products / services currently serve the market?  What are the implications to the prospects for growth?

 

Market Expansion / Growth

  • New markets / geographies – which end markets or geographies can the company benefit from? What is required to succeed?

  • Existing market(s) – which segments, channels, and products are most attractive for continued growth?

  • Target growth – evaluating growth for market and market position. How to get there from here?

  • Acquisition growth – what competitive or vertical opportunities are there?

  • Predictive revenue modeling - what is potential available revenue for new market / product opportunities?

 

Sales and Marketing Prioritization

  • Given the growth opportunities in a market, which customer segments and channels represent the best opportunities for success?

  • What are the key requirements and threshold capabilities to serve?

  • How can the company improve its sales force effectiveness?

Nautical Rope

Transaction Support

Daymark’s clients tend to pursue acquisitions in the lower middle and middle markets (target companies tend to range from ~$2MM to $50MM in EBITDA). Typical engagements may answer the following questions:

 

Market Size and Trends

  • What is the level of (quantifiable) demand for the target's products / services across targeted end markets?

  • What are the key drivers of demand in the market? 

  • How are the key market drivers trending and expected to trend going forward?

  • What other market dynamics have implications to the growth prospects for market participants?

 

Competitive Landscape

  • Who are the competitors to the target's products / services in the market?

  • What are recent trends in competition (consolidation, new product / services strategies, etc.)?

  • How is the target positioned in the market?  Are the target's services / products differentiated?

 

Company Performance

  • What is the strength of the target's customer relationships?

  • How does the company's customers (and other market participants) view the performance of the company?

  • How likely would customers be to recommend the target to colleagues / peers (Net Promoter Score)?

 

Mapping of Decision Process and Value Chain

  • What is the buying process?

  • Who are the key decision makers for end users / market participants?

  • What is important to decision makers?  Why do they decide to use a particular product / service?

  • How and why are specific vendors / providers selected? 

 

Acquisition Screening and Prioritization

  • How many potential acquisition candidates are there in a potential market? 

  • Who are the candidates and what are their profiles (e.g., revenues, ownership, strategy, clients, etc.)?

  • What is criteria that should be utilized to rank order potential acquisition candidates?

  • Based on this criteria and direct market research, which companies represent the most attractive targets? 

Compass Pointing North

Strategic Assessment

Typical engagements may answer the following questions:

 

Company Performance / Strength of Relationships

  • What is the strength of the company's customer relationships? 

  • What does the company do well?  Are there suggestions for improvements?

  • How likely are customers to continue to use the company's services / products? 

  • What could drive a switch to a competing provider?

  • What have been the implications of the above to the company's positioning?

 

Performance Gap Assessment

  • What explains recent company performance – market contraction or share erosion?

  • Which segments (end markets or products / services) are vulnerable / better poised?

  • What are the major external threats to the company’s business / industry?  Has / how has the company been addressing these threats internally?

  • What near and long-term steps can the company take to improve position and trajectory? 

 

Sales and Marketing Prioritization

  • Which customer segments and channels to serve represent the best opportunities for success?

  • What are the key requirements and threshold capabilities to serve?

  • Predictive revenue modeling - what is potential available revenue by account?

  • How effective are the company's sales and marketing efforts?

  • How can the company improve its sales force effectiveness and / or marketing efforts?

 

Competitive Intelligence

  • Are there new competitors entering in the market? What is their go-to-market strategy?

  • What is the threat from offshore competitors?

  • How does the market think the company matches up against its competition - strength, weaknesses, and performance?

  • What are best practices / top performance in the market?

©2020 by DAYMARK Consulting, LLC